I frequently come across real brands and real people on social media that, for little reasons, make me smile.
★ CLUSE ★
CLUSE doesn't let the fact that watches are worn faced upwards on the wrist limit their photography. They simply slide the watch. It's so ridiculously simple and makes for eye-catching posts like this one. Maybe even the start of a new trend?
★ De Koffieschenkerij ★
A cute place to have a coffee and home of the best apple pie in town. I love how they put their neighbours in the spotlight. A great example of how the online community can strengthen the offline community.
★ Hashtag Workmode ★
There is an option to highlight Instagram stories, meaning that instead of a story disappearing in 24 hours, it remains on the Instagram profile. It's possible to give this highlighted story a name, resulting in an awesome way to showcase services. To whoever started this - *high-five*
★ Van Ness Cupcake ★
The. Best. Cupcakes. Ever. Aside from enjoying photos of beautiful and tasty cupcakes, followers have a real benefit to keep an eye on this page because of the insider discounts which are always done in a fun and true to brand way like 'Whisper "Amsterdam Dance" or do a small dance for a free cupcake'.
It's the little things that add up to form a brand image that is successful on social media.
Every little bit counts :)